Google+: What the +1 Can Do For You

When we need to look up information, people immediately turn to internet search engines like Google, Yahoo and Bing.  We all have our favorite.  In Australia, however, it appears that the majority of Australians prefer Google.  Over 95% to be exact. 

With search engines being the first place people turn, why should business be any different?

Search engine optimization is the current trend among companies and products: getting your website to the front pages of Google and other search engines' listings.  With the introduction of Google+ a year ago, businesses reliance on Google has never been greater worldwide. 



"Google Plus" is a direct competitor to the popular, Facebook

Experts say that with the rise of Google+, the +1 feature will grow to popularity as well, just like Facebook's "Like" button. Businesses in Australia are jumping on board, looking to utilize the new form of social media to their benefit. 

For those that have Google accounts, you can see which pages have been +1'ed and as well as recommend pages to your friends, straight from your search.  The +1 feature, similar to the "like" button, allows companies to see who is interested in their business and talking about their products.

For Australia, their current jump on social media will be sure to include the wave of Google+ users and a way to incorporate the multiple social medias.

Do you have/use Google+? What company pages have you +1ed of liked on Facebook?