Social Media Usage

In February 2010, The Nielsen Company determined people across the world were spending, on average, over 5 hours on social media sites. The United States averaged just above 6 hours of usage, however, they weren't the largest users: Italy had the highest amount of time with 6:27, and Australia in second, with 6:25. Since 2010, numbers may have increased, but the fact is Australia is among the top countries in usage of social media.

So what are Australians using social media for?

The internet users from Down Under are averaging 7 hours and 17 minutes per person on social networks and blogs.  According to roi.com.au, of the internet users:

• 73% read up on their products and businesses.  Seeking out reviews and comments, they are actively pursuing feedback.
• 46% are using the 'Like' button on Facebook for brands/organizations.
• 42% are connecting with the companies about products and services

With the opportunity to 'Like' a page on Facebook, 'Follow' companies on Twitter, and find companies on LinkedIn, Australians are using these social networks not only to connect with their friends and family, but also as a way to have a direct connection with the businesses they enjoy.  Businesses are also enjoy this connectivity to their customers as it provides them with feedback on products, as well as, getting information out about what their company is up to. 

Next time you 'Like' a page on Facebook or 'Follow' a business on Twitter, think about this connection and what it means to you.  Do you use these social networks to find out about new products?  Or more simply to show support for the organization?  What do you think businesses hope to gain from your connection?